Immersive Experience Director · XR Creative Technologist

Real-time worlds.
Production-ready pipelines.

I'm Christopher Roda. 30+ years building interactive, real-time entertainment for theme parks, XR platforms, and film. I help studios and attractions get AI-ready and Unreal-ready,before they get chewed-up in the maelstrom if information.

30+Years in Real-Time
4Major Theme Park Attractions
2Academy Award VFX Films
3Technical Art Books
Service Offerings

Fixed-Scope Clarity.
Fractional Firepower.

Assessments that tell you exactly where you stand, and retainers that keep a 30-year veteran embedded in your production, without the full-time price tag.

Assessment

AI Readiness Assessment

$2,500
fixed fee · one-page deliverable

A focused evaluation of where AI-driven agents and workflows will complement production, and avoid where they won't.

  • Current pipeline & team capability review
  • Agentic AI opportunity map
  • Tooling & vendor landscape fit
  • Actionable follow-up one-page roadmap
Start Here
Retainer · Limited to 2 Clients

Fractional Immersive Technology Director

$4–7k/month
ongoing · scoped to your production

Embedded creative/technical leadership for your studio or attraction, Zeroing in on direction, pipeline oversight, and team mentorship on tap.

  • Creative & technical direction
  • Pipeline & tooling stewardship
  • Team mentorship & upskilling
  • Vendor & hiring evaluation
Claim a Seat
About

Interactive characters,
before they were easy.

I've spent three decades fusing cinematic storytelling and real-time technology. I helped pioneer the interactive character pipelines behind four major attractions for a world-famous theme park company. All but one are still performing every day. One even earned a VES Award nomination. Live audiences, live performers, real-time characters. No second takes.

As Technical Art Director of Immersive Experiences at UCF's Florida Interactive Entertainment Academy, I built one of the industry's most comprehensive technical art graduate programs and directed five original VR productions screened for major theme park creative studios and Hollywood producers, classical composers, researchers and instructors.

Today, through iMyth LLC, I ship autonomous AI-driven character experiences including iMyth Haunted XR, a live smartphone AR experience with MetaHuman characters powered by Convai AI and Unreal Engine 5, live on Google Play. Your pipeline asessments are coming from someone who still ships.

Core Stack

Python Expert Unreal Engine 5 Unity C++ Houdini TouchDesigner USD / FBX / Alembic Motion Capture HLSL / GLSL / Vulkan AI Agentic Programming AI Character Behavior Git / CI Pipelines

Credentials

  • Real-time creative asset pipeline consulting
  • VES Award nominee — interactive theme park attraction
  • VFX credits: Titanic, What Dreams May Come (both Academy Award winners, Best VFX)
  • Author — Real-Time Visual Effects for the Technical Artist
  • Author — Essential Programming for the Technical Artist
  • M.S. Computer Science, Texas A&M
  • B.S. Computer Science, Ohio State
Career Journey

Three decades on the bleeding edge.

From the Hollywood VFX carousel to theme park control rooms to AI-driven XR, I've spent a lifetime learning every era of real-time/digital entertainment.

2023 — PRESENT

Founder & CEO / Immersive Experience Director

iMyth LLC · Edwards, CO

Founded an independent XR production company melding the narrative of feature films, the interactivity of AAA games and the immersion of theme parks.Shipped iMyth Haunted XR (MVP live on Google Play) and directed The Courier, a real-time, motion-capture VR experience demonstrated to major theme park creative studios and Hollywood producers to universal acclaim.

2014 — 2025

Technical Art Director & Faculty Co-Director, Immersive Experiences

Built the graduate technical art curriculum, the undergraduate visual effects curriculum, and directed five original student VR productions — from therapeutic VR to live VR symphonies. Doubled technical art enrollment; 75% TA graduate placement into the games and XR industry.

2008 — 2014

CG Supervisor

EA Sports · Orlando, FL

Directed annual art asset delivery for the Madden NFL and NCAA Football franchises — cross-functional teams, real-time character and environment pipelines, shipped on schedule every single year.

2000 — 2007

Interactive Theme-Park Attractions

3D Site · Los Angeles, CA

Delivered real-time interactive character systems for four major attractions at a world-famous theme park company. Live guests, live performers, autonomous show control. All but one are still operating today.

1998 — 2005

Independent Film Studio, CEO

Rocketsled Productions · Los Angeles, CA

Wrote, developed and produced visual effects driven films.

1993 — 2007

Visual Effects Animator, Technical Director & CG Supervisor

Digital Domain, Sony Imageworks, Rhythm & Hues, Zoic, Cinesite & more

Animation, rigging, VFX, and pipeline technical art across Hollywood — including Titanic (1997) and What Dreams May Come (1998), both Academy Award winners for Best Visual Effects.

Portfolio

Selected work.

Deep-dive case studies are on the way. Here's what's coming.

Live Now
01

iMyth Haunted XR

Smartphone AR with autonomous supernatural Metahuman characters: Convai AI + Unreal Engine 5. MVP live on Google Play; pivoting to B2B for haunted attraction operators.

Case Study Soon
02

iMyth The Courier

Pure VR experience operating on a fully operational motion capture stage computer with interactive props, physical set pieces and a livemotion-captured interactor.

Case Study Soon
03

Interactive Park Attractions

Real-time interactive character systems for four major attractions located at a world-famous theme park company — including a VES Award-nominated show.

Case Study Soon
04

FIEA VR Productions

Five original directed VR works: Wizard of Oz VR, Oceana VR, Harry Potter VR: Tri-Wizard Battle, Haunted House Dark Ride VR, and VR Fun House.

Get In Touch

Ready to find out
where you actually stand?

Assessments start at $2,500. Retainer seats are limited to two clients at a time. If you're building real-time, interactive, or AI-driven experiences — let's talk.

Book an Assessment